Search Engine Optimization, usually referred to as SEO, is the series of increasing the volume, popularity and quality of traffic to a web site from search engines via “free” or organic search results. To increase the volume of traffic to your web site, it is best to concentrate on four major areas:
On Page Optimization
On page optimization involves modifying your web sites’ elements to make it more “search engine friendly” and to improve its ranking in the search results. Modifying the web site’s elements includes creating title, meta tags, description and keyword Meta tags and Back end page modifications. Back end page includes creating sitemap, robots. txt file and ror. xml file. Once all the on page and off page modifications are made, you can start to concentrate on increasing the ranking of the web site. www.jebseo.com is the prime example of a perfectly optimized website. Visit it with the link above.
Getting inbound links from other sites, directory submissions, article distribution services, press releases, social bookmarking and blog creation will start bringing more traffic to your site. Maximizing the effectiveness of the keywords used in the web site will also improve ranking in the search engines. Optimizing the page title, including the placement and saturation of keywords in the title will also influence the ranking of the web site. The same is true for webpage headings, as well as tags used in the image ALT attributes. Building links and getting links from other popular web sites to your web site will help increase and improve your search engine rankings. The more links you have pointing to your web site, the better. Inbound links from relevant sites will also improve your rankings.
Before starting to optimize your web site you need to know how the search engines worked. The Search Engine would use crawlers (or spiders) to automatically “crawl” the web. A good product to use to understand crawling would be located at https://screamingfrog.co.uk. How often the spider would visit your site depends on how your site is being crawled. Sometimes the spider would visit your site daily and sometimes it would not visit for a month or more. It is very important to know which day the spider would visit your site. In your favor if the spider would visit your site daily.
Another important factor is the Link popularity of your site. Link popularity is the number of link that points to your site. The more link popularity your site have, the faster your page rank will improve. At the moment, there are two methods to get links to your site: natural link building or paid link building. Optimizing your web site to get natural links has become of less importance. This is because Search engine’s are not really concerned with how many links your site have, but rather how relevant the links are. That is why your links will be of no use if they are not relevant to your site content. Paid link building is the only surefire way to get your links indexed by the search engine spiders. The problem is it has become quite expensive in the past few years. That is why many web marketers is looking for other ways or techniques to they can take to get their web site indexed well and stay for long in the future. Many webmasters is looking for novel ways or methods to get their content listed in the search engines. A good tool to use for your natural links can be found here: https://downloadfreewpplugins.com/wordpress/link-juice-keeper/ If you have some content that is relevant to your market and can be easily categorized in the search engines, then you have an opportunity to move your site to the first page of the search results. Always try to build a long term relationship with the customers or visitors visiting your web site.